Skripsi

PENGARUH STREAMER CREDIBILITY, INTERACTIVITY DAN HARGA PADA LIVE SHOPPING TIKTOK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE SOMETHINC DI KOTA PALEMBANG

---

Penilaian

---

This study aims to determine how much influence streamer credibility, interactivity, and price have on purchasing decisions for Something skincare products in Palembang City. This type of causality research, the method used is a quantitative method. Sampling using purposive sampling technique and lemeshow formula with a total sample of 100 respondents. This study uses primary data in the form of questionnaires and data analysis techniques used are the t test, f test, and multiple linear regression analysis. The results of the t test and F test show that the variable streamer credibility, interactivity and price partially and simultaneously have a significant effect on purchasing decisions. The results of the multiple linear regression analysis show that the influence of the streamer credibility variable is 0.299, the interactivity variable is 0.582, and the price variable is 0.367. The advice given in the research is that skincare brands should increase the credibility of streamers in live shopping activities so that they can attract consumer interest and generate trust in making product purchasing decisions.

---

Availability

Inventory Code	Barcode	Call Number	Location	Status
2307004718	T127323	T1273232023	Central Library (Referens)	Available

Detail Information

Series Title

-

Call Number

T1273232023

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2023

Collation

xviii, 86 hlm.; Ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

-

Classification

658.810 7

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

-

Subject(s)

Manajemen pemasaran
Prodi Manajemen

Specific Detail Info

-

Statement of Responsibility

MURZ

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment