Skripsi

PENGARUH IN STORE PROMOTION TERHADAP IMPULSE BUYING PADA PRODUK PERAWATAN TUBUH DI GUARDIAN PALEMBANG TRADE CENTER.

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Penilaian

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This study aims to examine the effect of in store promotion on impulse buying in body care products at the Guardian Palembang Trade Center which was tested partially or simultaneously. This research was conducted using a quantitative approach and the data used in this study were quantitative with a sample of 96 respondents calculated using the Bernoulli formula. The data in this study used primary data obtained from the results of distributing questionnaires through the Google form which were distributed to students aged 17–22 years who made transactions at the Guardian Palembang Trade Center. The results of this study indicate that there is a partial significant effect on the sales promotion dimension on impulse buying, there is a partially significant effect on the store display dimension on impulse buying, there is no partial significant effect on the personal selling dimension on impulse buying and there is a significant influence Simultaneous in store promotion variable on impulse buying.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307002250	T112032	T1120322023	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T1120322023

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2023

Collation

xiii, 78 hlm.; Ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Manajemen, Manajemen Pemasaran

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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