Skripsi

PENGARUH ADVERTISING, EVENT AND EXPERIENCE, SERTA ONLINE MARKETING TERHADAP KEPUTUSAN MASYARAKAT MENGUNJUNGI OBJEK WISATA OLAHRAGA JAKABARING SPORT CITY DI KOTA PALEMBANG

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Penilaian

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This study aims to examine the effect of advertising, event and experience, also online marketing on visiting decision of sport attraction Jakabaring Sport City in Palembang City as object of this research. The samples of this study are 100 respondents. The type of this research is a quantitative data of prime source with questionnaire also interview technique and secondary source with literature study. Analysis technique used is partial test, simultaneous test, and multiple linier regression analysis. The result of simultaneous test is advertising, event and experience, as well as online marketing have an effect on visiting decision of Jakabaring Sport City simulnatenously. The results of this study show that advertising as well as event and experience have effect on visiting decision of Jakabaring Sport City, but online marketing have no effect on visiting decision of Jakabaring Sport City.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307002194	T110301	T1103012023	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T1103012023

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2023

Collation

xvii, 66 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

-

Subject(s)

Prodi Manajemen, Manajemen Pemasaran

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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