Skripsi

PENGARUH BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP MINAT BELI PRODUK SARI ROTI DI PALEMBANG

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Penilaian

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This study aims to determine the effect of brand awareness and product quality on the purchase intention of Sari Roti products in Palembang. The research method used is a quantitative method. The data used in this research is primary data. The sampling method uses the Lemeshow formula. The population in this study were consumers of Sari Roti in Palembang City and from the results of the calculation the number of samples was found to be 100 people. Based on the results of data analysis, it is known that brand awareness and product quality affect the intention to buy cider bakery products in Palembang. Thus the hypothesis is accepted Keywords: brand awareness, product quality, purchase intention

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307003772	T119084	T1190842023	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T1190842023

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2023

Collation

xvii, 67 hlm.; Ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Manajemen, Manajemen Pemasaran

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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