Skripsi

PENGARUH SOSIAL MEDIA TERHADAP MINAT BELI KONSUMEN PADA RUMAH MAKAN AYAM GEPREK BU ELLY CABANG 26 ILIR DI KOTA PALEMBANG

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Penilaian

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This study aims to determine the effect of social media on consumer buying interest at Bu Elly's Geprek Chicken Restaurant Branch 26 Ilir in Palembang City. This research is a quantitative research with a questionnaire as primary data. The sample in this study was 100 respondents using a non-probability sampling technique. The analysis used in this study are a partial test, simultaneous test, multiple linear regression, and test the coefficient of determination. The results showed that social media has a significant effect simultaneously and partially on consumer buying interest at Bu Elly's Geprek Chicken Restaurant Branch 26 Ilir in Palembang City. The results of multiple linear regression tests show that connection has a dominant influence on consumer buying interest.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307002338	T112735	T1127352023	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T1127352023

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2023

Collation

xviii, 72 hlm.; Ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Manajemen, Manajemen Pemasaran

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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