Skripsi

ANALISIS PENGARUH KUALITAS PELAYANAN & HARGA TERHADAP KEPUASAN KONSUMEN LRT DI KOTA PALEMBANG.

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Penilaian

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This research aims to determine the effect of service quality and price on customer satisfaction at LRT in Palembang City. This researchs is quantitative research with survey method. The data used in this researchs is primary data. The sampling technique used was a non-probability sampling technique. Data was collected through a questionnaire distributed online using Microsoft Forms to qualified 100 respondents. This study used descriptive analysis techniques, simultaneous tests and partial test, and multiple linear regression analysis. The results showed that service quality and price have significant effects on customer satisfaction both simultaneously and partially. Service quality has a dominant impact on customer satiscation of LRT in Palembang City.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307002325	T112627	T1126272023	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T1126272023

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2023

Collation

xiv, 57 hlm.; Ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Manajemen, Manajemen Pemasaran

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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