Skripsi

 PENGARUH ONLINE ADVERTISING DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE LAZADA (STUDI PADA MAHASISWA S1 FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA).

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Penilaian

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This study aims to analyze the influence of online advertising and sales promotion on e-commerce Lazada purchasing decisions. This study used a quantitative approach with data collection methods through questionnaires. The population in this study were undergraduate students at the Faculty of Economics, Sriwijaya University who had made purchases on e-commerce Lazada. The sampling method used is non-probability sampling with a total sample of 100 respondents. The data collection technique used is the t test, multiple linear analysis and the coefficient of determination. The results showed that the online advertising and sales promotion variables had a partially significant effect on the purchase decision variable and the variable that had the most influence on the purchase decision variable was the online advertising variable with a significance value of 0.000 and a beta value of 0.501.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307002679	T117708	T1177082023	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T1177082023

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2023

Collation

xx, 72 hlm.; Ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Manajemen, Manajemen Pemasaran

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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