Image of PENGARUH PERSEPSI MANFAAT DAN PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP MINAT MENGGUNAKAN DOMPET DIGITAL DANA (STUDI KASUS PADA GENERASI Z DI KOTA PALEMBANG).

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PENGARUH PERSEPSI MANFAAT DAN PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP MINAT MENGGUNAKAN DOMPET DIGITAL DANA (STUDI KASUS PADA GENERASI Z DI KOTA PALEMBANG).

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This Research aims to analyze the effect of perceived usefulness and perceived ease of use toward intention to use on e-wallet DANA in Generation Z of Palembang City. The sampling technique that used in this research is non-probability sampling with a purposive sampling method. Type of this research is descriptive quantitative. The Population of this research is E-wallet DANA users which belong to Generation Z category. The data was collected through questionnaire which validity and reliability were already verified and distributed to 100 respondents. The analysis tools in this research are simultaneous test (F test), Partial test (t test) and multiple linear regression analysis. The result of F test shows that the TAM’s variables simultaneously affect the Intention to use on user.

Availability
Inventory Code Barcode Call Number Location Status
2307001927T103337T1033372023Central Library (Referens)Available
Detail Information
Series Title
-
Call Number
T1033372023
Publisher
Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya.,
Collation
xvii, 71 hlm.; ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
658.810 7
Content Type
Text
Media Type
unmediated
Carrier Type
-
Edition
-
Subject(s)
Prodi Manajemen, Manajemen Pemasaran
Specific Detail Info
-
Statement of Responsibility
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No other version available

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