Skripsi

PENGARUH LABELISASI HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI RESTORAN SOLARIA PALEMBANG SQUARE.

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Penilaian

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This research aims to determine the influence of Halal labeling on product purchase decisions at Solaria Restaurant, Palembang Square. The method used in this study is a quantitative method. The research data is sourced from primary data collected through the distribution of questionnaires. The sample examined in this study consists of 100 respondents who are residents of Palembang city. Based on the partial t-test conducted, it can be concluded that each indicator of Halal labeling has a significant partial effect on purchase decisions at Solaria Restaurant, Palembang Square. Based on the simultaneous F-test conducted, it can be concluded that Halal labeling has a significant simultaneous effect on purchase decisions at Solaria Restaurant, Palembang Square. The magnitude of the influence of the independent variables on the dependent variable is 64.7%, while the remaining 35.3% is influenced by other variables outside the scope of this study. Keywords : Halal Labeling, Purchasing Decisions

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307005588	T119078	T1190782023	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T1190782023

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2023

Collation

xviii, 72 hlm.; Ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Manajemen, Manajemen Pemasaran

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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