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PENGARUH PENDAPATAN, RELIGIUSITAS, HARGA DAN LABELISASI HALAL TERHADAP PERMINTAAN PRODUK UMKM MARTABAK KAPTEN DI KOTA PALEMBANG.

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ABSTRACT THE INFLUENCE OF INCOME, RELIGIUSITY, PRICE AND HALAL LABELIZATION ON THE DEMAND OF MARTABAK KAPTEN UMKM PRODUCTS IN PALEMBANG CITY By: Muhammad Wahyu Hidayatullah, Dr. Suhel, S.E., M.Si, Ichsan Hamidi, S.H.I., M.Si Martabak Captain is the first martabak to serve pizza, Martabak Captain is well-known and viral in the city of Palembang where Martabak Captain was awarded the 2018 Franchise Startup Award (FSA) as The Best Business Opportunity from Franchise Magazine and Franchise News & Business Concept (IFBC) in Jakarta Kartini Hall. This study aims to find out the effect of income, religiosity, price and halal labeling on the demand for UMKM Martabak Captain products in Palembang City. The method used in this research is multiple linear regression test. The samples used were 50 taken from Martabak Captain consumers in Palembang City with the sampling technique using accidental sampling. The results showed that the variables of income, religiosity and halal labeling had a significant positive effect on the demand for Martabak Captain products in Palembang city, while the price variable had a significant negative effect on the demand for martabak captain products in Palembang city. Keywords : Demand Products UMKM, Income, Religiosity, Price, Halal Labeling

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Inventory Code Barcode Call Number Location Status
2307003625T86921T869212023Central Library (Referens)Available
Detail Information
Series Title
-
Call Number
T869212023
Publisher
Indralaya : Prodi Ekonomi Pembangunan, Fakultas Ekonomi Universitas Sriwijaya.,
Collation
xxii, 121 hlm.; Ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
297.273 07
Content Type
Text
Media Type
unmediated
Carrier Type
-
Edition
-
Subject(s)
Prodi Ekonomi Pembangunan
Islam dan Ilmu Ekonomi, Perbankan Syariah
Specific Detail Info
-
Statement of Responsibility
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No other version available

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