Skripsi

ANALISIS STRATEGI HARGA, STRATEGI PRODUK, DAN KEUNTUNGAN INDUSTRI KECIL KUE DI KABUPATEN OGAN ILIR.

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Penilaian

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This research is aimed to analyze the pricing and product strategy and profit of the cake small industry in Ogan Ilir Regency. The data used in this research is primary data which is obtained by using interviews and Questionnaires with 44 cake producers. The data is analyzed by using descriptive qualitative techniques. The research found that 95.45 percent of cake producers set their product prices based on market prices. It is also found that 77.27 percent of the producers diversified their products through the addition of new products and an increase in the packaging, and size of goods. The average profit that is received by producers is Rp1,462,609.89 per week.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307003760	T127448	T1274482023	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T1274482023

Publisher

Indralaya : Prodi Ekonomi Pembangunan, Fakultas Ekonomi Universitas Sriwijaya., 2023

Collation

xvii, 57 hlm.; Ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

338.07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Produksi, Ekonomi Industri
Prodi Ekonomi Pembangunan

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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