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ANALISIS SISTEM AGRIBISNIS DAN BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN SAYURAN HIDROPONIK DI NASHIR FARM HIDROPONIK PALEMBANG

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Penilaian

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The agribusiness system is a stage of activity starting from input preparation, planting, harvesting, post-harvesting, to marketing. This aspect must be carried out as a whole so that the business can run according to the business target. One of the important stages in agribusiness is marketing. Marketing Mix is one part of marketing system that has several aspects, one of which is understanding consumer decisions. Nashir Farm Hydroponics is an example of a business that applies the concept of agribusiness in running its farming business. Based on this, the objectives of this study were: (1) to describe the agribusiness system of hydroponic vegetable business at Nashir Farm Hydroponics Palembang; (2) to describe the marketing mix of the hydroponic vegetable business at Nashir Farm Hydroponics Palembang and (3) to analyze whether the marketing mix has a significant effect on the purchasing decision of hydroponic vegetables at Nashir Farm Hydroponics Palembang. The research method used in this study is the survey method by conducting a questionnaire-guided question and answer. The sampling method is accidental sampling. The data collected is in the form of primary data and secondary data. The data processing methods used are descriptive analysis for explaining agribusiness systems, consumer characteristics, marketing mix and some logistic regression analysis. The agribusiness system includes 4 sub-systems. The first sub-system of production facilities is the stage of preparation of tools and materials needed in the production process. Second, the sub-system of farming in the form of preparation of vegetable seeds to harvesting. Third, the sub-system processing including sorting, washing and packaging activities. Fourth, the marketing system is the process of distributing products directly from producers to consumers. Based on the results of the study, it shows that the price variable (X2) and promotion variable (X3) have a significant effect on the purchase decision of hydroponic vegetables at Nashir Farm Hydroponics Palembang.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307000726	T88250	T882502023	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T882502023

Publisher

Inderalaya : Prodi Agribisnis, Fakultas Pertanian Universitas Sriwijaya., 2023

Collation

xvii, 73 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

630.07

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

USAHA TANI
Prodi Agribisnis

Specific Detail Info

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Statement of Responsibility

SEPTA

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