Text

PENGARUH TERPAAN TAYANGAN KOREAN WAVE K-POP TERHADAP PERILAKU KONSUMTIF REMAJA PUTRI (Studi Terhadap Khalayak Umur 18-22 Tahun Penyuka K-Pop di Kota Palembang)

---

Penilaian

---

YouTube media is a form of new media which is currently the most widely used in Indonesia in search of all things included entertainment. K-Pop is a form of the korean wave that is spreading rapidly among teenagers, especially teenagers girl. K-pop shows can be watched easily via YouTube media. Easy access to k-pop shows on YouTube has made more and more k-pop fans among teenagers. Teenagers are willing to watch k-pop shows and spend money to support k-pop idols. The purpose of this study is to find out whether there is an influence of exposure to korean wave k-pop shows on the consumptive behavior of teenage girl in Palembang City and how much influence this has. This study uses a quantitative research method by collecting data by distributing questionnaires to 130 respondents who are teenage girl in Palembang city with an age range of 18-22 years who like k-pop. The research results obtained through descriptive analysis techniques and explanatife analysis. The variable X exposure to impressions is included in the very good category and the variable Y consumptive behavior is included in the very good category. The influence between variables is 39.4% which is included in the medium category and the rest is based on other factors outside the variables studied. The regression equation obtained is Y = 19.162 + 0.792 X. The regression correlation X states that every 1% value on impression exposure will add value to consumptive behavior of 0.792. The regression coefficient is positive, so the direction of the influence of variable X on Y is positive.

---

Availability

Inventory Code	Barcode	Call Number	Location	Status
2307000889	T87961	T879612023	(Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

-

Call Number

T879612023

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2022

Collation

xvii, 111 hlm.; Ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

-

Classification

384.550 7

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Siaran Televisi
Prodi Ilmu Komunikasi;

Specific Detail Info

-

Statement of Responsibility

SAIFULLAH

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment