Skripsi

PENGARUH TERPAAN TAYANGAN WEB SERIES JIMNY CHALLENGE DI YOUTUBE TERHADAP MINAT BELI MOBIL JIMNY (Studi Pada Komunitas SKIN Chapter Palembang)

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Penilaian

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This study aims to determine and explain how much influence exposure to the Jimny Challenge web series shows has on the intention to buy Jimny cars. The theory used in this study uses the theory of advertising exposure from Wells, Burnett, and Moriarty and the theory of buying interest from Ferdinand Augusty. This study uses quantitative methods with descriptive analysis and explanatory analysis using simple linear regression parametric statistical analysis tools. Data collection was carried out by distributing questionnaires to 71 respondents who were members of the Palembang Chapter SKIN community and all of the entire population was taken as a sample. The results of this study indicate that there is an influence of exposure to the Jimny Challenge web series on interest in buying Jimny cars with a given effect of 31.9% and the remaining 68.1% is influenced by other factors. The linear regression equation obtained is: ŷ = 14,349 + 0.605x, which means that each addition of one impression exposure value will give an increase in value of 0.605 buying interest in members of the Palembang Chapter SKIN community

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307001215	T88375	T883752023	Central Library (REFERENS)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T883752023

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2022

Collation

xiiii, 106 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

778.530 7

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Sinematografi
Prodi Ilmu Komunikasi

Specific Detail Info

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Statement of Responsibility

SAMSUL

Other version/related

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