Image of EFEKTIVITAS PESAN (Studi Terhadap Film Pendek Demi Nama Baik Kampus pada Kanal Youtube Cerdas Berkarakter Kemendikbud RI)

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EFEKTIVITAS PESAN (Studi Terhadap Film Pendek Demi Nama Baik Kampus pada Kanal Youtube Cerdas Berkarakter Kemendikbud RI)

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Short film is a form of mass communication that is used to convey the message that the production team wants to give to the public. This short film is a short film with an advotorial type where this film is made on someone's orders with the aim of conveying the message he wants. In this study, the short film For the Good Name of the Campus was produced by the Ministry of Education and Culture to advertise the prevention and treatment of sexual harassment and violence in the campus environment. The purpose of this research is to find out whether the message conveyed in this short film can effectively influence the nature of Sriwijaya University Communication Science students. This research is guided by the AISAS model which has 5 dimensions, namely attention, interest, search, action, and share. The research method used in this research is descriptive quantitative analysis which analyzes 75 respondents from the Department of Communication Sciences, Sriwijaya University. The total average score obtained in this study was 290. With this score, the effectiveness of the message (Study of the short film For the Good Name of the Campus on the Youtube Smart Character

Availability
Inventory Code Barcode Call Number Location Status
2207003956T79452T794522022Central Library (REFERENS)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T794522022
Publisher
Indralaya : Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Politik Universitas Sriwijaya.,
Collation
xvi, 104 hlm.; Ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
070.180 7
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
film dokumenter
Jurusan Ilmu Komunikasi
film pendidikan
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

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