Skripsi

STRATEGI KOMUNIKASI PERSUASIF FOOD INFLUENCER DI INSTAGRAM (Studi pada Akun Instagram Food Influencer Kota Palembang @Makanpakereceh.plg)

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Penilaian

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This study aims to find out how persuasive communication strategies are used on the food influencer Instagram account @Makanpakereceh.plg. The theory used in this study is the AISAS theory by Sugiyama and Andree which consists of five dimensions of persuasive communication namely attention, interest, search, action, and share. The method used in this research is descriptive qualitative with data collection techniques in this study are interviews, observation, and documentation studies. Validity by using source triangulation. The results of this study indicate that the dominant persuasive communication strategy used is to use verbal and non-verbal persuasive communication. Verbal persuasive communication in the form of invitation sentences, namely "Let's Eat!" and nonverbal persuasive communication in the form of typical expressions used when conducting a food review by appetizing the audience for the @Makanpakereceh.plg account content.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307003195	T104831	T1048312023	Central Library (REFERENS)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1048312023

Publisher

Indralaya : Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Politik Universitas Sriwijaya., 2023

Collation

xvii, 88 hlm.; Ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.207

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Jurusan Ilmu Komunikasi
komunikasi presuasif

Specific Detail Info

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Statement of Responsibility

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Other version/related

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