Skripsi

ANALISIS ISI KUANTITATIF POLITICAL BRANDING PADA AKUN TWITTER @aniesbaswedan

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Penilaian

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he presence of new media such as social media with all the conveniences and advantages offered is the choice of many people, one of which is chosen to carry out Political Branding. According to Marshment in Sandra (2013), Political Branding is an effort to form an image and personality of a leader and can help candidates change and maintain reputations and gain support. This study aims to determine political branding on @aniesbaswedan Twitter account. The theory used in this study is political branding theory by Aharony (2012). The method used in this research is quantitative content analysis method. The population and sample in this study were carried out on the upload of the Twitter account @aniesbaswedan as many as 189 post. The sampling technique used in this study is a saturated sample. The results showed that on the Language dimension with the most used informal language variable with a percentage of 90.5% and on the Content dimension with the report planning and work results variables the most appearing with a percentage of 36,5%.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207003909	T79825	T798252022	Central Library (REFERENS)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T798252022

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2022

Collation

xv, 114 hlm.; Ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

324.707

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Prodi Ilmu Komunikasi
Praktik Politik, Strategi politik

Specific Detail Info

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Statement of Responsibility

APRIAN

Other version/related

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