Skripsi

PEMANFAATAN MEDIA SOSIAL INSTAGRAM @PIKNIKKERINCI SEBAGAI MEDIA PROMOSI WISATA KABUPATEN KERINCI

---

Penilaian

---

This study is entitled “The Utilization of Social Media – Instagram as Media to Promote Tourism in Kerinci Regency”. It aimed to determine how the utilization of social media by Piknik Kerinci account as online media in order to promote tourism in Kerinci Regency. The researcher used Media Richness Theory (MRT) by Daft & Lengel as the main reference in this study. The theory consisted of four elements, that are Immediacy of Information, Multiple Cues, Language Variety, and Personal Source. This study adopts the qualitative method, data obtained through the result of depth interviews with two key informants and three supporting informants. In addition, the data was also obtained through observation and documentation. The results and discussion in this study found that the utilization of social media – Instagram by @piknikkerinci account has fulfilled the elements of Media Richness Theory. It also actively uploads the kerinci tourism content as representation to promote Kerinci tourism by using the Instagram features. Keywords : Instagram Social Media, promotion, tourism.

---

Availability

Inventory Code	Barcode	Call Number	Location	Status
2207004844	T82567	T825672022	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

-

Call Number

T825672022

Publisher

Indralaya : Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sriwijaya., 2022

Collation

xiv, 101 hlm.; Ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

-

Classification

-

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Jurusan Ilmu Komunikasi
Media Komunikasi

Specific Detail Info

-

Statement of Responsibility

MUSLIMAH

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment