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Image of STRATEGI MANAJEMEN KRISIS EIGER DALAM KASUS YOUTUBER DUNIADIAN

Skripsi

STRATEGI MANAJEMEN KRISIS EIGER DALAM KASUS YOUTUBER DUNIADIAN

Dayana, Auriel Fiena - Personal Name;

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Penilaian anda saat ini :  

Crisis management is essential for companies dealing with unforeseen events that can negatively impact their reputation and business. This research explores the crisis management strategy of PT. EIGER, a leading outdoor equipment company in Indonesia, in response to a crisis involving a well-known YouTube content creator, Duniadian. With a case study approach, data was collected through interviews with key personnel from PT. EIGER and Duniadian, as well as online sources. This study found that the crisis management strategy of PT. EIGER involves a comprehensive approach, including proactive actions such as crisis communication plans and monitoring social media channels and reactive actions such as publicly apologizing and offering compensation. This study also identified several challenges faced by PT. EIGER, including the speed and virality of social media, the need for transparency and authenticity in crisis communications, and the potential impact on brand reputation. Overall, this research provides insight into effective crisis management strategies that can help companies deal with crises and reduce their impact Keywords: crisis management, eiger, youtuber, Duniadian


Availability
Inventory Code Barcode Call Number Location Status
2307003610T94238T942382023Central Library (Referens)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T942382023
Publisher
Indralaya : Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sriwijaya., 2022
Collation
xiii, 81 hlm.; Ilus.; 29 cm,
Language
Indonesia
ISBN/ISSN
-
Classification
-
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Jurusan Ilmu Komunikasi
Media Komunikasi, Media Massa
Specific Detail Info
-
Statement of Responsibility
MUSLIMAH
Other version/related

No other version available

File Attachment
  • STRATEGI MANAJEMEN KRISIS EIGER DALAM KASUS YOUTUBER DUNIADIAN
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