Skripsi

STRATEGI MANAJEMEN KRISIS EIGER DALAM KASUS YOUTUBER DUNIADIAN

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Penilaian

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Crisis management is essential for companies dealing with unforeseen events that can negatively impact their reputation and business. This research explores the crisis management strategy of PT. EIGER, a leading outdoor equipment company in Indonesia, in response to a crisis involving a well-known YouTube content creator, Duniadian. With a case study approach, data was collected through interviews with key personnel from PT. EIGER and Duniadian, as well as online sources. This study found that the crisis management strategy of PT. EIGER involves a comprehensive approach, including proactive actions such as crisis communication plans and monitoring social media channels and reactive actions such as publicly apologizing and offering compensation. This study also identified several challenges faced by PT. EIGER, including the speed and virality of social media, the need for transparency and authenticity in crisis communications, and the potential impact on brand reputation. Overall, this research provides insight into effective crisis management strategies that can help companies deal with crises and reduce their impact Keywords: crisis management, eiger, youtuber, Duniadian

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307003610	T94238	T942382023	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T942382023

Publisher

Indralaya : Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sriwijaya., 2022

Collation

xiii, 81 hlm.; Ilus.; 29 cm,

Language

Indonesia

ISBN/ISSN

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Classification

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Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Jurusan Ilmu Komunikasi
Media Komunikasi, Media Massa

Specific Detail Info

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Statement of Responsibility

MUSLIMAH

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