Skripsi

STRATEGI KEMENTERIAN PERDAGANGAN DALAM MENDORONG PENINGKATAN EKSPOR INDONESIA MELALUI PEMANFAATAN E-COMMERCE

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Penilaian

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Indonesia merupakan salah satu negara yang berada di kawasan Asia Tenggara dan memiliki jumlah pengguna internet terbesar di dunia. Pemerintah Indonesia melalui Kementerian Perdagangan berupaya untuk meningkatkan ekspor melalui berbagai skema kebijakan yaitu dengan melakukan kegiatan promosi ekspor. Salah satu strategi peningkatan promosi ekspor yaitu melalui pemanfaatan e-commerce dalam perdagangan internasional. Penelitian ini dilakukan dengan tujuan untuk menjelaskan bagaimana Strategi Kementerian Perdagangan dalam Mendorong Peningkatan Ekspor Indonesia melalui Pemafaatan E-Commerce. Penelitian ini menggunakan konsep Diplomasi Perdagangan oleh Kishan S. Rana untuk menjelaskan tahapan dalam menjalankan diplomasi perdagangan dan bagaimana strategi yang dilakukan oleh Kementerian Perdagangan dalam Mendorong Peningkatan Ekspor Indonesia melalui Pemafaatan E-Commerce dalam perdagangan internasional. Metode yang digunakan dalam penelitian ini adalah metode penelitian kualitatif. Hasil penelitian ini menunjukkan bahwa Kementerian Perdagangan telah melakukan berbagai strategi dalam mendorong peningkatan ekspor Indonesia melalui pemanfaatan e-commerce dengan melakukan Trade Expo atau Pameran Dagang, kerja sama dengan negara mitra seperti HKTDC, platform lokal seperti Bukalapak, Tokopedia, Blibli.com, Goorita.com, dan APDEI, serta dalam membangun promosi citra dan nama baik Kementerian Perdagangan mendirikan platform seperti Inaexport, IDNStore, dan kerja sama dengan perwakilan dagang Indonesia di luar negeri seperti ITPC, dan dalam regulasi terdapat kebijakan yang telah dibuat oleh Kementerian Perdagangan serta perjanjian perdagangan internasional seperti ASEAN Agreement on E-Commerce. Kata kunci : Strategi, Ekspor, E-Commerce, Diplomasi Ekonomi, Perdagangan Internasional, Kerja Sama, Promosi Perdagangan, Regulasi. Indonesia is one of the countries in the Southeast Asian region and has the largest number of internet users in the world. The Indonesian government, through the Ministry of Trade, seeks to increase exports through various policy schemes, namely by carrying out export promotion activities. One of the strategies to increase export promotion is through the use of e-commerce in international trade. This research was conducted with the aim of explaining how the Ministry of Trade's Strategy for Encouraging The Increase of Indonesian Exports through the Use of E-Commerce works. This study uses the concept of Trade Diplomacy by Kishan S. Rana to explain the stages in carrying out trade diplomacy and how the strategy carried out by the Ministry of Trade in Encouraging The Increase of Indonesian Exports through the Use of E-Commerce in international trade. The method used in this study is a qualitative research method. The results of this study show that the Ministry of Trade has carried out various strategies to encourage the increase in Indonesia's exports through the use of e-commerce by conducting Trade Expo, cooperation with partner countries such as HKTDC, local platforms such as Bukalapak, Tokopedia, Blibli.com, Goorita.com, and APDEI, as well as in image building and the promotion of the Ministry of Trade by establishing platforms such as Inaexport, IDNStore, and cooperation with Indonesian trade representatives abroad such as ITPC, and in regulations there are policies that have been made by the Ministry of Trade as well as international trade agreements such as the ASEAN Agreement on E-Commerce. Keywords : Strategy, Export, E-Commerce, Economic Diplomacy, International Trade, Cooperation, Trade Promotion, Regulation.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207004812	T83043	T830432022	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T830432022

Publisher

Indralaya : Jurusan Ilmu Hubungan Internasional, Fakultas Ilmu Sosial Dan Politik Universitas Sriwijaya., 2022

Collation

xiv, 102 hlm.; Ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

382.607

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Ekspor
Jurusan Ilmu Hubungan Internasional

Specific Detail Info

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Statement of Responsibility

SRI

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