Skripsi

PERSAINGAN PEDAGANG KONVENSIONAL DI PASAR INDRALAYA, OGAN ILIR

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Penilaian

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This study indicates that the Indralaya market in Ogan Ilir Regency is experiencing competition between conventional traders, which can lead to competition between conventional traders. Traders compete to attract buyers' attention and increase profits by attracting buyers. Competition between traditional traders causes damage to market prices, directly or indirectly, and also diminishes buyers' interest. The purpose of this study was to find out what factors led to the emergence of competition among conventional traders in the Indralaya market and how the conditions of competition occurred. Descriptive qualitative e research with a phenomenological research strategy is utilized as the research method. The data were collected through interviews with seven informants, papers and literature studies, and analyzed using the social capital theory advanced by Robert Putnam. The results of this study indicate that there are 8 factors that cause competition for conventional traders in Indralaya Market, Ogan Ilir, namely: (1) selling price competition; (2) changing consumer demand; (3) customer loyalty: (4) internal communication; (5) the influence of the digital era: (6) sales target: (7) the influence of technological developments: and (8) service speed. So the competition that happens is healthy competition because traders or buyers are mostly native to Ogan llir Regency who still defend family values. Keywords: Competition, Conventional Traders, Families

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307005312	T124890	T1248902023	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1248902023

Publisher

Indralaya : Jurusan Sosiologi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2023

Collation

xiv, 63 hlm.; Ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

381.107

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Pasar Tradisional
Jurusan Sosiologi

Specific Detail Info

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Statement of Responsibility

MUSLIMAH

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