Skripsi

ANALISIS IKLAN PANTENE #RAMBUTCAPEK VERSI KEANU DI YOUTUBE BERDASARKAN ETIKA PARIWARA INDONESIA

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Penilaian

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Advertising competition through social media is quite tight at this time, making every company try to design unique advertisements. In making an advertisement must also be in accordance with the ethics of Indonesian Pariwara (EPI). The purpose of this study was to determine the suitability of the Indonesian Pariwara ethics in the Pantene Miracle Hair Supplement #RelukCapek Keanu version. The research method used is a qualitative content analysis method. Data in this study uses observation, documentation and interview techniques. Then analyzed based on Indonesian Pariwara ethics with three points, namely language, hyperbolization and product benefits. From the results of the analysis based on the EPI Pantene advertisement is in accordance with the rules. The use of advertising models with concepts that are not always formal in an advertisement is also widely liked by the use of slang with appropriate placement that makes many viewers like it, especially in the segment of young people or millennials. Keywords: Advertising, Indonesian Pariwara Ethics, new masculinity, Qualitative Content Analysis

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307004366	T91880	T918802023	Central Library (REFERENS)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T918802023

Publisher

Indralaya : Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sriwijaya., 2022

Collation

xv, 76 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

659.107

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Jurusan Ilmu Komunikasi
Iklan, Sponsor

Specific Detail Info

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Statement of Responsibility

SAMSUL

Other version/related

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