Image of STRATEGI BERTAHAN HIDUP PEDAGANG KONVENSIONAL DITENGAH PERKEMBANGAN E-COMMERCE PADA PEDAGANG PASAR CANDIMAS KECAMATAN ABUNG SELATAN KABUPATEN LAMPUNG UTARA

Skripsi

STRATEGI BERTAHAN HIDUP PEDAGANG KONVENSIONAL DITENGAH PERKEMBANGAN E-COMMERCE PADA PEDAGANG PASAR CANDIMAS KECAMATAN ABUNG SELATAN KABUPATEN LAMPUNG UTARA

Penilaian

0,0

dari 5
Penilaian anda saat ini :  

This research is entitled "Survival Strategies of Conventional Traders amid the Development of E-commerce in Candimas Market Traders". This study aims to analyze and find out the survival strategies of conventional traders amid the development of E-commerce in Candimas market traders, South Abung District, North Lampung Regency. The method used in this research is descriptive qualitative method. Data collection techniques were carried out by observation, interviews, and documentation. The informants in this study amounted to 8 people consisting of 7 main informants and 1 supporting informant. The research used the analytical tool of the concept of survival strategy proposed by Suharto (2009). The results of this study indicate that Candimas market traders, South Abung District, North Lampung Regency have active strategies, namely innovating business premises, following the latest model trends, increasing the work ethic of traders, and employing family members. Passive strategies are saving production expenses, and saving retribution expenses. Network strategies are social networks, and trust. Keyword: Active strategy, passive strategy, and network strategy

Availability
Inventory Code Barcode Call Number Location Status
2307003955T92866T928662023Central Library (Referens)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T928662023
Publisher
Indralaya : Jurusan Sosiologi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya.,
Collation
xvii, 78 hlm.; Ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
381.107
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Jurusan Sosiologi
Perdagangan Ritail, Pasar
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

File Attachment
Comments
You must be logged in to post a comment