Skripsi

IMPLEMENTASI CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PADA TOKO KULINER LEMAKRASO KOTA PALEMBANG BERBASIS WEBSITE DENGAN MENGGUNAKAN STRATEGI UP-SELLING DAN CROSS-SELLING

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Penilaian

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Lemakraso Culinary Store is a frozen food-based culinary business operating in Palembang, South Sumatra. Currently, the store's marketing process is still manually conducted, resulting in suboptimal promotion results. There are also issues with manually summarizing transaction and customer data. Furthermore, there is no specific strategy implemented to increase sales revenue. The application of Customer Relationship Management (CRM) to Lemakraso Culinary Store's information system can solve various existing problems. Up-selling and cross-selling strategies are also applied to the website-based information system to increase the store's sales revenue. The Waterfall method is used for system development. The implementation of CRM will facilitate the store in promoting products online and in real-time, integrate all data with the database, and enable customers to transact without having to physically visit the store.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
	T99852	T1258802023	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T1258802023

Publisher

Indralaya : Prodi Sistem Informasi, Fakultas Ilmu Komputer Uniersitas Srwijaya., 2023

Collation

x, 38 hlm.; Ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

004.678 07

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Prodi Sistem Informasi, Fakultas Ilmu Komputer
Internet (World Wide Web)

Specific Detail Info

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Statement of Responsibility

FIRA

Other version/related

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