Skripsi

ANALISIS PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN PADA PENGGUNA APLIKASI E-WALLET LINKAJA (STUDI PADA PENGGUNA APLIKASI LINKAJA KOTA PALEMBANG)

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Penilaian

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LinkAja is a mobile payment service application operating in Indonesia. This study aims to find evidence of the influence of customer relationship management on customer satisfaction and loyalty. The research method used is quantitative. Data was obtained from 100 LinkAja users residing in Palembang city, selected using the Lemeshow formula. Data collection was done by distributing questionnaires to the respondents. The collected data was then analyzed using SmartPls software, which consists of two parts: an outer model that includes convergency validity testing, discriminant validity, composite reliability, and an inner model that includes R-square and path coefficient testing. The results of the study showed that customer relationship management has a significant influence on customer satisfaction, customer relationship management also has a significant influence on customer loyalty, and customer satisfaction has a significant influence on customer loyalty.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307003401	T106577	T1065772023	Central Library (REFERENS)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1065772023

Publisher

Indralaya : Prodi Sistem Informasi, Fakultas Ilmu Komputer Uniersitas Srwijaya., 2023

Collation

xvi, 56 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

659.2 07

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Public Relations
Prodi Sistem Informasi,

Specific Detail Info

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Statement of Responsibility

ANUG

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