Skripsi

ANALISIS PROGRAM PUBLIC RELATIONS "TOLVAGANZA" PT ABC DALAM MENINGKATKAN JUMLAH MEMBERSHIP TOLMAKASSAR.COM DI KOTA MAKASSAR

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Penilaian

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The study entitled "Analysis of PT ABC's Public Relations Program "TOLVAGANZA" in Increasing the Number of Membership tolmakassar.com in Makassar City" aims to analyze the Public Relations Program "TOLVAGANZA" run by PT ABC in increasing the Number of Memberships tolmakassar.com in City Macassar. By using the Public Relations Work Program from Anne Gregory (Gregory, 2020) and using a qualitative descriptive method, researchersfound that the "TOLVAGANZA" Public Relations program fulfilled 4 elements of Gregory's theory, namely Situation Analysis, Strategy, Implementation, and Evaluationand was able to achieve its goals from the company increases namely the Number of Membership tolmakassar.com. However, researchers on the other hand also found several shortcomings of the "TOLVAGANZA" Public Relations Program carried out by the company, starting from the planning process that was not yet complex, to a communication strategy that was still not proactive or reactive, especially on social media. Keyword: TOLVAGANZA, Public Relations Program, tolmakassar.com

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307000047	T88026	T880262023	(Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T880262023

Publisher

Indralaya : Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2022

Collation

vii, 138 hlm.; Ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.07

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Jurusan Ilmu Komunikasi,
Media sosial

Specific Detail Info

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Statement of Responsibility

SAIFULLAH

Other version/related

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