Skripsi

ANALISIS ISI KOMUNIKASI VISUAL ONLINE DALAM MEMBANGUN CITRA POLITIK AKUN INSTAGRAM PANCA WIJAYA AKBAR

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Penilaian

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Visual communication is an effort made in conveying messages that can only be seen by the eye. The use of visual communication is one of them to build a political image of someone who does not recognize themselves from the character by uploading photos and videos through social media. Instagram is one of the social media that is widely used by the people of Indonesia, the number of Instagram users is not surprising if now Instagram is used by political actors in general elections, such as regional elections. In 2020, the regional election in Ogan Ilir Regency became an eye-catching regional election where a new figure emerged replacing the previous candidate who did not qualify as a candidate. This research then wanted to find out how online visual communication strategies are used on Instagram to build public trust. This research uses a content analysis method with the object of research @pancawijayaakbar Instagram account as the elected regent of Ogan Ilir Regency. Panca Wijaya Akbar has only been actively using Instagram since October 15, 2019 or when he started wanting to run for regent of Ogan Ilir Regency, therefore researchers want to see the strategy applied by Panca Wijaya Akbar when running for regent of Ogan Ilir Regency. This study uses six dimensions of online visual communication, namely perspective, broadcasting, mobilization, image management, hybridity, and interactivity. The findings of researchers on the Instagram account @pancawijayaakbar at the beginning of the campaign until the most prominent dimension was chosen, namely the interactivity dimension. This shows that Panca Wijaya Akbar was successful in building his political image through his Instagram account seen based on Instagram uploads @pancawijayaakbar received a good response from the public.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307004872	T124008	T1240082023	Central Library (REFERENS)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1240082023

Publisher

Indralaya : Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2023

Collation

xx, 229 hlm.; Ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.230 7

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Media Massa
Jurusan Ilmu Komunikasi
Media Komunikasi

Specific Detail Info

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Statement of Responsibility

PARHAN

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