Skripsi

PENGARUH INTENSITAS MENONTON REVIEW PRODUK SKINCARE EBRIGHT SKIN PADA AKUN TIKTOK @SINFONIADEWII TERHADAP MINAT BELI DALAM BERBELANJA ONLINE

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Penilaian

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This study entitled "The Effect of Watching Intensity on eBright Skin Skincare Product Reviews on Buying Interest in Online Shopping" which raises the issue of the influence of viewing intensity on purchase intention. This study aims to determine how much influence the intensity of watching eBright Skin skincare products has on buying interest in online shopping for students majoring in Communication Science, Sriwijaya University. This research uses quantitative methods with explanative descriptive techniques. The theory used in this research is AISAS theory, which is a theory to approach the audience in order to see changes in behavior caused by technological advances. The data in this study were obtained from primary, secondary, and the results of distributing questionnaires to respondents conducted by researchers. Based on the results of the study, there is an influence of the intensity of watching on the purchase intention of 75% and the rest is based on other factors. So it can be concluded that there is an effect of the intensity of watching eBright Skin product reviews on purchase intention

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Availability

Inventory Code	Barcode	Call Number	Location	Status
230700000	T79320	T793202023	Central Library (REFERENS)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T793202023

Publisher

Indralaya : Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2021

Collation

xii, 86 hlm.; Ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

006.754 07

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Jurusan Ilmu Komunikasi
Situs Jejaring Sosial, Sosial Media

Specific Detail Info

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Statement of Responsibility

SAMSUL

Other version/related

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