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NILAI TANDA DAN SIMBOL PRODUK APPLE (IPHONE) PADA MAHASISWA FISIP INDRALAYA UNIVERSITAS SRIWIJAYA

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This thesis discusses the value of signs and symbols on Apple products, namely the iPhone. The purpose of this study was to understand the value of the Apple product (iPhone) for Indralaya Faculty of Social and Political Sciences students at Sriwijaya University. The method used in this research is qualitative. Data collection techniques were carried out through interview, observation, and documentation methods. The result of this research is that the iPhone is not only a smartphone that is used to communicate, but more than that, it is also used as a personality. There are various kinds of economic backgrounds among iPhone user students, namely the lower class economy, the middle class economy, and the upper class economy. iPhone user students feel that there is a difference when using the iPhone, such as growing self-confidence and pride and being able to support students' social status. The value of signs and symbols is abstract and constructed as a whole. The sign value on the iPhone relates to the concept of luxury, while the symbol value consists of symbols such as upper class, elegance, lifestyle, and youth Keywords: Sign value, symbol, student, Apple, iPhone

Availability
Inventory Code Barcode Call Number Location Status
2307004404T105743T1057432023Central Library (Referens)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T1057432023
Publisher
Indralaya : Jurusan Sosiologi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya.,
Collation
xvi, 80 hlm.; Ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
305.507
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Jurusan Sosiologi
Kelas-kelas Sosial, Strata Sosial
Stratifikasi Sosial
Specific Detail Info
-
Statement of Responsibility
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No other version available

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