Skripsi

HUBUNGAN KONTEN MEDIA SOSIAL TERHADAP MINAT BELI PRODUK UMKM PADA FOLLOWERS INSTAGRAM @PLAJUBERDAYA

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Penilaian

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The digital era gave birth to a number of useful improvements that can be utilized as much as possible. The use of social media by MSMEs, namely Plajuberdaya, can save costs while simplifying the marketing and buying and selling processes that they use to sell their products. The use of social media by Plajuberdaya is also a good use of technology for the needs of the sales process. Plajuberdaya is the object of this research, with a focus on the content of MSME products being sold. This study aims to determine whether there is a relationship between social media content and interest in buying MSME products among Instagram followers (@plajuberdaya). Data were obtained by distributing questionnaires and conducting a literature study using quantitative methods using Spearman's rank correlation test and the chi-square test. The results of this study indicate that there is a relationship between social media content and purchase intention using the Spearman rank correlation test with a result of 0.000

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307001377	T87993	T879932022	Central Library (REFERENS)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T879932022

Publisher

Indralaya : Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2022

Collation

xv, 97 hlm.; Ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.230 7

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Media Massa
Jurusan Ilmu Komunikasi
Media Komunikasi

Specific Detail Info

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Statement of Responsibility

PARHAN

Other version/related

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