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Image of HUBUNGAN KONTEN MEDIA SOSIAL TERHADAP MINAT BELI PRODUK UMKM PADA FOLLOWERS INSTAGRAM @PLAJUBERDAYA

Skripsi

HUBUNGAN KONTEN MEDIA SOSIAL TERHADAP MINAT BELI PRODUK UMKM PADA FOLLOWERS INSTAGRAM @PLAJUBERDAYA

Novalita, Amanda  - Personal Name;

Penilaian

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Penilaian anda saat ini :  

The digital era gave birth to a number of useful improvements that can be utilized as much as possible. The use of social media by MSMEs, namely Plajuberdaya, can save costs while simplifying the marketing and buying and selling processes that they use to sell their products. The use of social media by Plajuberdaya is also a good use of technology for the needs of the sales process. Plajuberdaya is the object of this research, with a focus on the content of MSME products being sold. This study aims to determine whether there is a relationship between social media content and interest in buying MSME products among Instagram followers (@plajuberdaya). Data were obtained by distributing questionnaires and conducting a literature study using quantitative methods using Spearman's rank correlation test and the chi-square test. The results of this study indicate that there is a relationship between social media content and purchase intention using the Spearman rank correlation test with a result of 0.000


Availability
Inventory Code Barcode Call Number Location Status
2307001377T87993T879932022Central Library (REFERENS)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T879932022
Publisher
Indralaya : Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2022
Collation
xv, 97 hlm.; Ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
302.230 7
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Media Massa
Jurusan Ilmu Komunikasi
Media Komunikasi
Specific Detail Info
-
Statement of Responsibility
PARHAN
Other version/related

No other version available

File Attachment
  • HUBUNGAN KONTEN MEDIA SOSIAL TERHADAP MINAT BELI PRODUK UMKM PADA FOLLOWERS INSTAGRAM @PLAJUBERDAYA
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