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STRATEGI KOMUNIKASI PEMASARAN TRYMA CREATIVE DALAM MENINGKATKAN KONSUMEN

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The research is entitled "Tryma Creative Marketing Communication Strategy in increasing Consumers". This study aims to determine the marketing communication strategy carried out by Tryma Creative in increasing consumers who use social media management services. To discuss the research, the theory used is the promotion mix theory put forward by Philip Kotler, John T. Bowen, and James C. Makens, in which there are five dimensions of activity in marketing communications. These dimensions include advertising, sales promotion, personal selling, public relations, and direct marketing. The research method used is a descriptive analysis method, which is a form of research by carrying out the process of collecting data and compiling data. In carrying out the data collection process by conducting in-depth interview techniques, observation, and documentation studies. The results of the research show that there are only three dimensions in the promotion mix theory that Tryma Creative does well, namely personal selling, public relations, and direct marketing. However, from these three dimensions it is able to maintain and increase consumers from Tryma Creative. Keywords: Strategy, Communication, Marketing Communication

Availability
Inventory Code Barcode Call Number Location Status
2307000691T88092T880922023Central Library (REFERENS)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T880922023
Publisher
Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya.,
Collation
xiv, 91 hlm.; Ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
658.820 7
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Prodi Ilmu Komunikasi
Promosi Pemasaran, Promosi Penjualan
Specific Detail Info
-
Statement of Responsibility
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No other version available

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