Skripsi

REPRESENTASI DIRI SELEBGRAM DALAM PEMASARAN UMKM DI KOTA PALEMBANG

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Penilaian

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Celebgram is a term to refer to people who use well-known Instagram accounts on the Instagram social media networking site. The research problem discusses the characteristics of a celebgram. The efforts of a celebrity in carrying out marketing and the form of representation of a celebrity. The purpose of this study is to gain knowledge and understanding of how celebrity representation in marketing of UMKM in the city of Palembang. By using descriptive qualitative research methods and using data collection techniques, observation, in-depth interviews and documentation. Data validity was tested by source triangulation. The results show that the characteristics of a celebrity are divided into 3 which is age, gender and the number of followers which are very related. There are 2 efforts made by a celebrity in doing marketing, namely Paid Promote and Endorsement. The representation of a celebgram is divided into 2, the first is the front stage and the second is the back stage.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307005961	T129590	T1295902023	Central Library (REFERENS)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1295902023

Publisher

Indralaya : Jurusan Sosiologi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2023

Collation

xv, 62 hlm.; Ilus.; 62 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.140 7

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Jurusan Sosiologi
Partisipasi Sosial

Specific Detail Info

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Statement of Responsibility

APRIAN

Other version/related

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