Skripsi

ANALISIS BRAND COMMUNICATION PALEMBANG INDAH MALL DALAM PENGEMBANGAN BRAND IMAGE DI MASA TRANSISI ENDEMI

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Penilaian

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Palembang Indah Mall is one of the malls in Palembang City that has been affected by the COVID-19 pandemic, for this reason Palembang Indah Mall is currently using brand communication in brand image development to restore visitor traffic during the endemic transition period. This research aims to find out the brand communication of Palembang Indah Mall in developing brand image during the endemic transition. Data were obtained from in depth interviews and documentation studies with qualitative research methods. This research uses brand communication theory which has three elements in it, namely customer, delivery and content. The results showed that Palembang Indah Mall in the implementation of brand communication during the endemic transition received more complaints because there were differences in brand communication carried out by Palembang Indah Mall during the pandemic and endemic transition both through advertising, direct marketing, public relations, events, or sales promotion. The implementation of brand communication carried out by the management of Palembang Indah Mall need to be reviewed in order to create a better perception from customers or the people of Palembang City in order to develop the brand image of Palembang Indah Mall during the endemic transition.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307001209	T86589	T865892023	Central Library (REFERENS)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T865892023

Publisher

Indralaya : Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2022

Collation

xix, 193 hlm.; Ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.230 7

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Media Massa
Jurusan Ilmu Komunikasi
Media Komunikasi

Specific Detail Info

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Statement of Responsibility

PARHAN

Other version/related

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