Skripsi

ANALISIS EKSPANSI CJ ENTERTAINMENT KE DALAM INDUSTRI FILM INDONESIA

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Penilaian

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This thesis discusses the business expansion strategy carried out by CJ Entertainment to Indonesian film industry. CJ Entertainment is a multinational corporation owned by South Korea and affiliated with CJ Group. In this era of globalization, competition in the global economy is very competitive. This condition makes CJ Entertainment try to expand their business to make their company can compete with other business. Indonesia become CJ Entertainment’s target for their business expansion after knowing the history of relations between South Korea and Indonesia are very harmonious. Multinational Corporation (MNC) concept is used in this problem, which is reinforced by a global expansion strategy with two indicators, horizontal strategy and vertical strategy to analyze the strategy used by CJ Entertainment while expanding their business. To address those problems, the researcher uses a qualitative descriptive research method and in collecting data, the researcher uses a qualitative data collection technique through a literature study which includes books, reports, journals, news, and official website that are in accordance with relevant facts and sources. In this thesis has found that CJ Entertainment was expanding their business to Indonesian film industry by becoming an investor in Indonesia’s entertainment industry company. Another thing that was found and become their strategy was to acquire a company by buying more than 50% of their shares. Apart from that, in expanding their business, CJ Entertainment also produces Indonesian films by collaborating with Indonesian film production houses.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307002169	T106371	T1063712023	Central Library (REFERENS)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1063712023

Publisher

Indralaya : Jurusan Ilmu Hubungan Internasional, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2023

Collation

xv, 76 hlm.; Ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.207

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Komunikasi
Jurusan Ilmu Hubungan Internasional

Specific Detail Info

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Statement of Responsibility

PARHAN

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