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PENGARUH TERPAAN IKLAN FREE FIRE DI TELEVISI TERHADAP MINAT UNDUH APLIKASI GAME ONLINE (STUDI PADA SISWA SMP N 06 PRABUMULIH)

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This study aims to find out whether or not there is an effect of exposure to free fire advertisements on television on the interest in downloading/downloading online game applications in SMP N 06 Prabumulih students and how big the effect is. The subjects of this study were 92 grade 7 students at SMP Negeri 6 Prabumulih. Quantitative data were collected through questionnaires, documentation or field observations. From the results of simple linear regression, it can be seen that the t count is 23,051. Furthermore, the results obtained from the independent derivative (df = N-K or df = 93-2 = 91) with a degree of confidence of 95% (significance 5%) which then obtained a t-table result of 1.986. It can be found that there is an effect of exposure to advertising on television on download interest of 88.5.0% and the remaining 11.5% is based on other factors. Based on this value, it is proven that there is a significant influence between advertising exposure on buying interest, so that H1 is accepted and H0 is rejected. So it can be concluded that ad exposure affects the interest in downloading free fire online game applications. Keywords: Ad Exposure, Television, Free Fire.

Availability
Inventory Code Barcode Call Number Location Status
2307004280T91804T918042023Central Library (REFERENS)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T918042023
Publisher
Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya.,
Collation
xiv, 95 hlm.; Ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
384.550 7
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Siaran Televisi
Prodi Ilmu Komunikasi
Specific Detail Info
-
Statement of Responsibility
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No other version available

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