Image of ANALISIS EFISIENSI SALURAN PEMASARAN DAN STRATEGI PEMASARAN KOMODITI NANAS (Ananas comosus L.) DI DESA MENANTI KECAMATAN KELEKAR KABUPATEN MUARA ENIM.

Text

ANALISIS EFISIENSI SALURAN PEMASARAN DAN STRATEGI PEMASARAN KOMODITI NANAS (Ananas comosus L.) DI DESA MENANTI KECAMATAN KELEKAR KABUPATEN MUARA ENIM.

Penilaian

0,0

dari 5
Penilaian anda saat ini :  

The aims of this study were 1) to identify and describe the marketing channel of pineapple in Menanti Village, 2) to analyze the efficiency level of the pineapple marketing channel in Menanti Village based on its profit margin, marketing margin, and farmer’s share, 3) to describe the development strategy of pineapple marketing in Menanti Village. This research was conducted in Menanti Village Kelekar District MuaraEnim Regency. The location of this research was chosen based on the consideration that Menanti Village is one of the highest pineapple producing villages in MuaraEnim Regency with high quality as to even be awarded with Prima 3 certificate by the Food Security Agency of Sumatera Selatan. The population in this study were of the pineapple farmers in Menanti Village, namely 356 farmers. This research utilizes Simple Random Sampling method in which 15% of the total population, namely 40 farmers were chosen as its sample. The marketing agency respondents itself were chosen by using snowball sampling. The results showed that there are two types of marketing channel in Menanti Village which are: 1) farmers middleman wholesellerretail  consumer, and 2) farmers middleman wholesellerPT. Interbisretail  consumer. Of the two marketing channel, the latter is considered more efficient which offers higher profit margin both for farmers and marketing agency involved. The SWOT analysis of pineapple farming in Menanti Village indicated that it would be best to implement a growth oriented strategy.

Availability
Inventory Code Barcode Call Number Location Status
2307002615T115232T1152322023Central Library (Referens)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T1152322023
Publisher
Inderalaya : Prodi Agribisnis, Fakultas Pertanian Universitas Sriwijaya.,
Collation
xvii, 93 hlm.; ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
338.107
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Industri pertanian
Prodi Agribisnis
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

File Attachment
Comments
You must be logged in to post a comment