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Fundraising Principles for Faculty and Academic Leaders

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This book includes evidence-based insights and recommendations to help academicians excel in raising philanthropic support for their institutions and units. The book provides historical and contemporary perspectives on core concepts and data, research revealing donors’ giving motivations, engagement strategies and tactics for academic units, and guidance on management challenges including strategic plans, campaigns, and measuring performance. The authors include case studies in each section as examples of successful fundraising and volunteer-driven initiatives. The final section, contributed by Dean David D. Perlmutter, reinforces the book’s many practical and theoretical approaches to the fundamental responsibilities academic leaders face in raising philanthropic support. This book is grounded in the growing academic literature on philanthropy and written by scholars who were successful higher education fundraisers.

Availability
Inventory Code Barcode Call Number Location Status
2108000096EB0003174378.106 Con fCentral Library (OPAC)Available
Detail Information
Series Title
-
Call Number
378.106 Con f
Publisher
Cham : Palgrave Macmillan Cham.,
Collation
xix, 250p.:Ill
Language
English
ISBN/ISSN
978-3-030-66429-9
Classification
378.106
Content Type
Ebook
Media Type
-
Carrier Type
online resource
Edition
1
Subject(s)
Educational fund raising
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

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