Skripsi

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN JASA TRANSPORTASI ONLINE MAXIM DI KOTA PALEMBANG.

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Penilaian

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This study aims to determine the effect of Service Quality on Customer Satisfaction of online transportation services in Palembang City. The research method used is a quantitative method with a type of comparative causal research. The data used in the study are primary and secondary data. The sampling technique uses purposive sampling technique. This study used a sample of 100 respondents who were people living in Palembang City. Based on the statistical t test conducted, it can be concluded that the variables of reliability and tangible partially have a significant effect on Maxim customer satisfaction indicated by a significant 0.030 0.05 on the variable responsiveness, significant 0.443 > 0.05 on the variable guarantee and significant 0.533 > 0.05 on the variable empathy. Based on the simultaneous F test obtained significant values of 0.000 < 0.05, it can be concluded that Reliability. Responsiveness, Assurance. Empathy and Tangible to Maxim customer satisfaction. The amount of independent influence on the dependent variable was 35.7%, the rest was influenced by other variables outside the study.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307005618	T118346	T1183462023	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T1183462023

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2023

Collation

xx, 127 hlm.; Ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Prodi Manajemen, Manajemen Pemasaran

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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