Skripsi

PENGARUH EMPLOYER BRANDING TERHADAP ATRAKTIVITAS KARYAWAN PT APLIKASI KARYA ANAK BANGSA (GO-JEK).

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Penilaian

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This study aims to determine the effect of employer branding on employee atractiveness for PT Aplikasi Karya Anak Bangsa (GO-JEK). The type of research used is quantitative descriptive research. Data collection methods in this study using a questionnaire, samples taken as many as 100 people using the purvosive salmpling method. The analysis technique used is simple linear regression analysis. Based on the results of the study it can be concluded that employer branding has a significant effect on employee atractiveness for PT Aplikasi Karya Anak Bangsa (GO-JEK).

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307005144	T117949	T1179492023	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T1179492023

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2023

Collation

xviii, 69 hlm.; Ilus.; 21 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.306 07

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Prodi Manajemen, Manajemen Sumber Daya Manusia

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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