Skripsi

ANALISIS PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN MOBIL TOYOTA AVANZA.

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Penilaian

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This research aims to determine the effect of product quality on consumer satisfaction at PT. Toyota Auto 2000 Tanjung Api-Api Palembang. The type of data used in this research is secondary data obtained from reliable journals and websites with a sample of 100 respondents. The data analysis technique used in this research is quantitative analysis with a statistical calculation method using two tests, namely: Coefficient of determination R^2 and simple linear regression using SPSS 15.00. The results of this research show that product quality variables have an influence on customer satisfaction at PT. Toyota Auto 2000 Tanjung Api-Api Palembang. The limitations of this research are the limited population and sample and the research object needs to be expanded, not only in the city of Palembang.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307005823	T128959	T1289592023	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T1289592023

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2023

Collation

vii67 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.834 207

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Perilaku konsumen
Prodi Manajemen

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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