Skripsi

PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA BAKSO JURAGAN CABANG PERINDUSTRIAN 1 KOTA PALEMBANG.

---

Penilaian

---

This study aimed to analyze the effects of promotion and service quality on customer satisfaction of Bakso Juragan Perindustrian 1 Branch 1 in Palembang city. The research method was a quantitative method. The sampling used probability sampling technique with a total sample of 100 respondents. Analysis of the data was the t test, f test and multiple linear regression analysis. The results of the t test showed that the promotion and service quality variables partially had a significant effect on customer satisfaction. The results of the F test showed that the variable promotion and service quality simultaneously gave effect on customer satisfaction. The results of the multiple linear regression analysis of the dominant variable was promotion (X1) with a significance value of 0.00 and the largest beta value (0.398).

---

Availability

Inventory Code	Barcode	Call Number	Location	Status
2307005707	T128772	T1287722023	Central Library (Referens)	Available

Detail Information

Series Title

-

Call Number

T1287722023

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2023

Collation

xvi, 66 hlm.; Ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

-

Classification

658.834 207

Content Type

Text

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Perilaku konsumen
Prodi Manajemen

Specific Detail Info

-

Statement of Responsibility

MURZ

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment