Image of PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA LAYANAN ANTAR-JEMPUT MAXIM (STUDI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA KAMPUS PALEMBANG).

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PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA LAYANAN ANTAR-JEMPUT MAXIM (STUDI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA KAMPUS PALEMBANG).

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This study aims to determine and study the effect of brand image and price on purchasing decisions at Maxim's shuttle service. The population in this study were students of the Faculty of Economics, Sriwijaya University, Palembang Campus. This study used a simple random sampling technique with a total of 285 respondents. The data used in this study is primary data with data collection techniques using questionnaires. The data analysis technique uses multiple linear regression analysis. The results of the study show that there is a significant influence of brand image and price on purchasing decisions at Maxim's shuttle service.

Availability
Inventory Code Barcode Call Number Location Status
2307002387T113126T1131262023Central Library (Referens)Available
Detail Information
Series Title
-
Call Number
T1131262023
Publisher
Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya.,
Collation
xviii, 74 hlm.; Ilus.; 29 cm
Language
ISBN/ISSN
-
Classification
658.810 7
Content Type
Text
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Prodi Manajemen, Manajemen Pemasaran
Specific Detail Info
-
Statement of Responsibility
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No other version available

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