Skripsi

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA GALERI ELZATTA DI PALEMBANG SQUARE.

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Penilaian

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This study aims to analyze the influence of brand image and product quality on the purchasing decisions of Elzatta Gallery in Palembang Square. This research uses a quantitative approach with a data collection method through a questionnaire. The population in this study was all respondents who had purchased and used Elzatta products. The sampling method uses purposive with a total sample of 100 respondents. This study uses quantitative analysis techniques, hypothesis testing, determination coefficient tests, and multiple linear analysis. The results of this study show that the variables of brand image (X1), and product quality (X2) have a significant effect on the purchasing decision variable (Y) with a calculated t value greater than t table, and a significant value smaller than 0.05

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307000996	T87491	T874912023	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T874912023

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2023

Collation

xix, 66 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Prodi Manajemen, Manajemen Pemasaran

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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