Image of PENGARUH EMOTIONAL MARKETING PRODUK FOUNDATION WARDAH TERHADAP KEPUASAN KONSUMEN (STUDI PADA MAHASISWI FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA)

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PENGARUH EMOTIONAL MARKETING PRODUK FOUNDATION WARDAH TERHADAP KEPUASAN KONSUMEN (STUDI PADA MAHASISWI FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA)

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This study aims to analyze the effect of emotional marketing on wardahfoundation product on consumer satisfaction (study on Student of The Faculty of Economics, Sriwijaya University). This study uses a quantitative approach with the method of collecting data through questionnaires. The population in this study is The Student of Faculty of Economics Sriwijaya University who used wardah foundation product. The sampling method used purposive sampling with a total sample of 100 respondents. This study uses quantitative analysis techniques, hypothesis testing, double linear regression analysis and coefficient of determination. The results showed that the variables money (X2) and equity value (X4) had a partially significant effect on the consumer satisfaction variable with t value of 1,702 and 6,837 respectively, as well as a significant value of 0,000 and 0,002 respectively

Availability
Inventory Code Barcode Call Number Location Status
2307001136T89063T890632023Central Library (Referens)Available
Detail Information
Series Title
-
Call Number
T890632023
Publisher
Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya.,
Collation
xvii, 78 hlm.; ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
658.810 7
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Prodi Manajemen, Manajemen Pemasaran
Specific Detail Info
-
Statement of Responsibility
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No other version available

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