Skripsi

PENGARUH E-COMMERCE TERHADAP PENINGKATAN KEUNTUNGAN INDUSTRI KUE BASAH DI KOTA PALEMBANG.

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Penilaian

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This study aimed to determine whether there was any effects of implementing promotional and marketing strategies using E-Commerce as a sales technique on increasing the profits of the kue basah industry in Palembang. The method used in this study was a different test which belonged to the parametric test, namely the Paired Sample T-Test. The result of the study showed there was an increase in profit after using E-Commerce with the total profit in each business increasing above 50% and the test results proved that there was a difference in the amount of profit before and after using E-Commerce which showed that the use of this strategy had a positive influence on the amount of profit obtained was higher than just using conventional strategies.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207005095	T84429	T844292022	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T844292022

Publisher

Indralaya : Prodi Ekonomi Pembangunan, Fakultas Ekonomi Universitas Sriwijaya., 2022

Collation

v, 75 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

338.07

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Produksi, Ekonomi Industri
Prodi Ekonomi Pembangunan

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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