Skripsi

PENGARUH SOCIAL MEDIA MARKETING MELALUI INSTAGRAM TERHADAP MINAT BELI KONSUMEN PT.JUSTATRIP SAHABAT PERJALANAN.

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Penilaian

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This study aims to determine and analyze how the influence of the Social Media Marketing dimension which includes Context, Communication, Collaboration, and Connection on customer purchase intention of PT. Justatrip Sahabat Perjalanan. The technique used in determining the samples is Purposive Sampling Technique with the number of samples used is 100 respondents. This research data collection technique uses a research instrument in the form of a questionnaire. The primary data were processed using SPSS Windows Version 24. After conducting research, it was found that the dimensions of Context, Communication, Collaboration, and Connection simultaneously have a positive and significant influence on customer purchase intention of PT. Justatrip Sahabat Perjalanan. The dimensions of Context, Communication, Collaboration, and Connection itself partially have a positive and significant influence on customer purchase intention of PT. Justatrip Sahabat Perjalanan.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307001242	T87200	T872002023	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T872002023

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2023

Collation

xix, 78 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Prodi Manajemen, Manajemen Pemasaran

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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