Skripsi

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI BERAS "KITA" PADA PERUM BULOG DIVRE SUMATERA SELATAN.

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Penilaian

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This study aims to determine how the influence of product quality variables and price variables on the interest in buying KITA rice at the BULOG Divre South Sumatra. The research method used is a quantitative method with a comparative causal design. The sampling technique used in this study used a non-probability sampling technique with a total sample of 100 respondents. The data collection technique of this research used a research instrument in the form of a questionnaire. The analytical tools in this research are simultaneous test, partial test, determination test and multiple linear regression analysis. The data in this study were processed with the SPSS version 26 application. From the results of research that has been carried out, it shows that product quality and price simultaneously and partially have a significant influence on buying interest in KITA rice at Perum BULOG Divre South Sumatra.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207004865	T82149	T821492022	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T821492022

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2022

Collation

xviii, 72 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

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Carrier Type

-

Edition

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Subject(s)

Prodi Manajemen, Manajemen Pemasaran

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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