Skripsi

PENGARUH INFLUENCER MARKETING TERHADAP MINAT BELI PRODUK SKINCARE MS GLOW (STUDI PADA MAHASISWA S1 UNIVERSITAS SRIWIJAYA KAMPUS INDRALAYA)

---

Penilaian

---

The purpose of this study is to determine the impact of influencer marketing on purchase intention for MS Glow skincare products, both simultaneously and partially. This quantitative study used a primary data obtained by distributing questionnaires to 100 respondents. The sampling technique used in this study was a purposive sampling technique. The analysis techniques used in this study are descriptive analysis, the F test, the T test, and multiple linear regression. This study showed a result that influencer marketing simultaneously has a significant impact on purchase intention. Authenticity and content partially have a significant impact on purchase intention. Brand fit and community partially have no impact on purchase intention. The multiple linear regression analysis showed a result that content has a dominant impact on purchase intention.

---

Availability

Inventory Code	Barcode	Call Number	Location	Status
2307002260	T112371	T1123712023	Central Library (Referens)	Available

Detail Information

Series Title

-

Call Number

T1123712023

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2023

Collation

xiii, 86 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

-

Classification

658.810 7

Content Type

Text

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Prodi Manajemen, Manajemen Pemasaran

Specific Detail Info

-

Statement of Responsibility

MURZ

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment