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Image of PENGARUH INFLUENCER MARKETING TERHADAP MINAT BELI PRODUK SKINCARE MS GLOW (STUDI PADA MAHASISWA S1 UNIVERSITAS SRIWIJAYA KAMPUS INDRALAYA)

Skripsi

PENGARUH INFLUENCER MARKETING TERHADAP MINAT BELI PRODUK SKINCARE MS GLOW (STUDI PADA MAHASISWA S1 UNIVERSITAS SRIWIJAYA KAMPUS INDRALAYA)

Tarigan, Ertika Br - Personal Name;

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Penilaian anda saat ini :  

The purpose of this study is to determine the impact of influencer marketing on purchase intention for MS Glow skincare products, both simultaneously and partially. This quantitative study used a primary data obtained by distributing questionnaires to 100 respondents. The sampling technique used in this study was a purposive sampling technique. The analysis techniques used in this study are descriptive analysis, the F test, the T test, and multiple linear regression. This study showed a result that influencer marketing simultaneously has a significant impact on purchase intention. Authenticity and content partially have a significant impact on purchase intention. Brand fit and community partially have no impact on purchase intention. The multiple linear regression analysis showed a result that content has a dominant impact on purchase intention.


Availability
Inventory Code Barcode Call Number Location Status
2307002260T112371T1123712023Central Library (Referens)Available
Detail Information
Series Title
-
Call Number
T1123712023
Publisher
Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2023
Collation
xiii, 86 hlm.; ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
658.810 7
Content Type
Text
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Prodi Manajemen, Manajemen Pemasaran
Specific Detail Info
-
Statement of Responsibility
MURZ
Other version/related

No other version available

File Attachment
  •  PENGARUH INFLUENCER MARKETING TERHADAP MINAT BELI PRODUK SKINCARE MS GLOW (STUDI PADA MAHASISWA S1 UNIVERSITAS SRIWIJAYA KAMPUS INDRALAYA)
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