Skripsi

PENGARUH PRIVASI DAN KEAMANAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE MENGGUNAKAN APLIKASI SHOPEE (STUDI KASUS PADA MAHASISWA UNIVERSITAS SRIWIJAYA KAMPUS PALEMBANG).

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Penilaian

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This study aims to determine the influence of privacy and security in purchasing decisions using Shopee app. The research method used is a quantitative method. The data used in this research are primary data and secondary data. The sampling technique used was non-probability sampling. The samples examined in this study were 100 respondents who were active students of Sriwijaya University, Palembang. Based on the statistical t test performed, it can be concluded that the privacy variable has no significant effect on online purchasing decisions which is indicated by a significant value of 0,64 > alpha 0,05. Based on the statistical t test performed, it can be concluded that the security variable has a positive and significant effect on online purchasing decisions which is indicated by a significance value of 0,002 < alpha 0,05. Based on the simultaneous f test obtained a significance value of 0,000 < 0,005, it can be concluded that privacy and security significantly influence the online purchasing decisions. The magnitude of the influence independent variable on the dependent variable is 23,2%, the remaining 76,8% is influenced by other variables not included in the research model.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307000205	T85746	T857462023	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T857462023

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2023

Collation

xx, 101 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen pemasaran
Prodi Manajemen

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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