Skripsi

PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK AVOSKIN (Studi Kasus Pada Mahasiswa S1 Angkatan 2018-2021 Fakultas Ekonomi Universitas Sriwijaya kampus Indralaya).

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Penilaian

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This study aims to determine the effect of product attributes on purchasing decisions for Avoskin products (a case study on undergraduate students class 2018-2021, Faculty of Economics, Sriwijaya University, Indralaya campus). The population in this study were undergraduate students from the 2018-2021 class of the Faculty of Economics, Sriwijaya University, the Indralaya campus where there were 1384 students. This study used a purposive sampling technique. The data used in this study are primary data and secondary data with data collection techniques using the questionnaire method using Google forms. The data analysis technique used is multiple linear regression analysis. Based on the results of the research that has been done, it shows that Quality, Packaging and Product Design have a simultaneous and partial positive and significant effect on purchasing decisions for Avoskin products for S1 students of the Faculty of Economics, Sriwijaya University, Indralaya campus. Keywords: Product Attributes, Quality, Packaging, Product Design, Purchase Decision.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2207005093	T84386	T843862022	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T843862022

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2022

Collation

xviii, 78 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen pemasaran
Prodi Manajemen

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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